Design for Etro Pop-up store. This structure takes inspiration from Etro’s attitude to wander. The geometric shapes simulates the ancient art of origami, a really convenient, easy and at the same time beautiful way to build structures.
Under this origami structure is the frame of glass, two layers make the costumers can see a bit indoor environments , in this case they get curious and wish to go inside. The structure has four sides which are perfectly suit Etro’s logo which has four letters.
The main shape and the movement line inside are circles, to represent the idea of family and reunion.
The environment is clear and clean like the Performance part of the boutique, the only color- full things are products and the carpet with the paisley pattern. In this way people can have a strong feeling involved in Etro’s tent.
Suitcase & Mannequins